Google just went through a major update with their ranking algorithm. You can read all about “Google Caffeine”, Google’s new web-indexing system, on the official Google Blog. It is very clear that some aspects of SEO (Search Engine Optimization)  are now more important than ever if you want your information to be indexed by Google. It is also CRYSTAL clear that your site(s) will be de-indexed if you do not have “human activity” on your site.

It is really significant because it dovetails with Google’s Mission Statement – “…we (at Google) continue to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access…” (you can read Google’s entire Mission Statement by clicking ===>> HERE <<=== and I recommend that you do, because it is a fine example of a working Mission Statement) and EVERY business, offline or online , needs to have a Mission Statement. Several months ago I wrote a blog post for thatMLMbeat talking about why Mission Statements are so important and how to craft and use one for your business blog.

[stextbox id=”alert” color=”bf1102″ bcolor=”b31103″ bgcolor=”e4e7ba”]Google is NOT going to bother ranking a new site until it gets some traffic (human activity).[/stextbox]

• Content and links are the “ingredients” (flour, eggs, sugar, etc)

• Traffic (human activity) is the “heat” that causes the cake mix (content and links) to turn into a beautifully baked cake (content that is determined relevant by HUMANS  and gobbled up – indexed –  by Google)

• I have read and downloaded Ryan’s Perpetual Traffic Report

• I placed myself on the “Cherry Picker List”  – Free Software is a good thing … Ryan’s freebies are equal to Frank Kern’s (and Kern is one of the best on the net in my humble opinion)

• I am revisiting my Mission Statement to get LASER FOCUSED on my MISSION, why this blog and my business exist, who my target audience is and redoing the SEO on all of my content (if you need HELP with yours … ask me and we will brain storm together)
  

• I am recommitting to Content Syndication. And, for me, the Tribe Syndication Association is the way to do that. Check them out if you would like to get more exposure for your content.

• I am inviting you to interact with me directly on the blog. It will give you a nice bit of exposure, a back link to YOUR blog and it will also help me get MORE HEAT applied to THIS blog !! Since I believe in the Law of Reciprocity, you KNOW what that means for YOU and turning up the heat on YOUR BLOG !! Win-Win-Win all the way around … a NO sleazy black hat marketing shenanigans are required !! 🙂