I recently read a blog post from Dave Sherwin, creator of EscapeTheMatrix

He shared an amazing video that his business partner, Dan Putnam, creator of the LightHouseMarketingSystem,  had posted to his blog.

I watched the video…by the time it was done I was electrified…my soul was on FIRE….

Here are some of the take aways I got from that video….

In 1987…Art Williams ( you might recognize the names A.L. Williams Company or Primerica)

delivered a speech to the National Religious Broadcasters (NRB) Convention.

He started his speech by saying that business in America is in a crisis situation…

22 years later in 2009 we find ourselves in a WORSE situation than in 1987…

He talked about what he knew it took to be successful in business….

The points he made then…are even more valid today….

In order to be successful in business ….

You have to find a need and fill it … people buy solutions

You have to be unique…you have to be someone or have something that separates you from the competition…

And…this is the most important of all…

You have to have a certain kind of mental toughness because the difference between winning and losing in business is so small that most people don't get it and they lose JUST short of winning…

You can be doing 99% of everything right in business…

But if you miss that 1%…that winning edge…that mental toughness…it is IMPOSSIBLE for you to win.

There are no tests designed to measure what's in the heart of a man or a woman. The key to winning BIG is inside of the individual person. It is their integrity…their people skills..their character. Once they develop the winning edge…They become UNSTOPPABLE…They are force to be RECKONED WITH…They are the LEADER that people are LOOKING FOR.

Here are 10 things that you need to WIN BIG in Life and Business

Get Excited. People cannot handle any more negativity. They can't handle any more wimps and whiners. 90% of the population can stay excited about something for 2-3 months and then they are done with it and on to something else. 7% of the population can stay excited for 2-3 years. 3% of the population can stay excited for 20 or 30 years…however long it takes to be successful. Those are the folks that win BIG. Those are the success stories that we all hear about.

Become a Dreamer Again. You have got to have a great big fat dream that lights you up like a Christmas Tree. It has to be so vivid that whenever you think about it your heart starts pounding in your chest. It's the dream that keeps you awake at night trying to figure out how you are going to make it happen. If you don't have a dream like this you are dead in the water when things get tough. You will have nothing to keep you moving forward and you will quit.

Feel GOOD About Yourself. You have got to OBLITERATE the words I CAN'T from your vocabulary. You have got to bury them and let them rest in peace. They can never fall from your lips again..they can never enter your mind again. When you banish those words of lack and limitation from your vocabulary and your mind … YOU CAN DO ANYTHING…YOU BECOME UNSTOPPABLE

Stand For Something. People are fed up with wishy-washy lookie-loos…fence sitters. People are looking for…they are demanding honest LEADERS with integrity to step up and reveal themselves…to LEAD. People are tired of the con artists…the shills who are willing to sell any kind of junk to just make a buck. People are clamoring for honesty. When you step up and stand for something, when you speak with integrity and honesty…the right people will hear you and flock to you. You become the leader that they have been searching for.

Get Used To Being Controversial. You have got to be controversial. When everyone is zigging…you need to zagging. If you are doing exactly what everyone else is doing you are average and ordinary. You are nothing more than mediocre. If you want everyone to like you…mediocre will do the trick just fine. When you choose to be controversial…you become extraordinary. Lot's of people won't like you. Get used to it. You CAN be awesome and tough at the same time. The RIGHT people will appreciate you for it. And they will join forces with you because you are singing a song that is music to their ears.

Get Totally Committed. You must be totally committed to what you are all about. You can't just try something out to see if it works for you. You can't become successful by dipping your big toe in the water to see if the temperature is just right. It's all or nothing. JUMP IN and SWIM. You have got to be committed to doing whatever it takes to get the job done. Commitment gives you the courage you need to fight back..to motivate yourself when things get tough. And trust me….things will get tough. Things will not always work out the way that you want them to. Commitment gives you the strength you need to pick yourself up for the 8th time after you have fallen flat on your butt 7 times. It gives you the strength to talk to one more person after 100 have said NO to you. It gives you the strength to learn the skills that you need to master a new piece of technology. Commitment gives you confidence…it strengthens your faith in yourself and what you are doing.

Treat People Right. You have got to treat people right. You have got to LOVE people. You have got to CARE about them. You got to be will to get hurt once in a while so that you can show people how GREAT they really are. Everyone wants to be SOMEBODY. Everyone wants to know that they are IMPORTANT. Everyone wants to know that they are VALUABLE. Everyone wants to be APPRECIATED. When you choose to speak a person's GREATNESS INTO THEM, when you choose to show someone just how IMPORTANT THEY ARE, you just became the miracle that they are looking for.

Have The Right Priorities. You have to have the right priorities. You are a holistic being. Your life must be in balance. Tunnel vision doesn't cut it. If you have a lousy spiritual life…or a lousy personal life…ultimately your business will pay the price for your imbalance. YOU are your business. If you are not thriving personally or spiritually…it will show up in your business sooner or later. The healthier you are…the healthier your business is. Take the time to work on all areas of your life. Your business will be stronger for it.

Have The Heart of a Champion. You have got to have the heart of a champion. The desire and will to win is EVERYTHING. You have got to get FIRED UP and STAY FIRED UP. You are here to make a difference with your life. You have got to be willing to pay the price and a little bit more to do that. You have got to be mentally tough and you can never…ever quit. QUITTERS NEVER WIN and WINNERS NEVER QUIT.

Be A Leader. You have got to be a leader. Leadership is EVERYTHING. This world desperately needs leaders. Leaders make things happen…they JUST DO IT. Almost is a lifestyle for most people…I almost did this….I almost did that… Winners DO IT…Leaders DO IT. They do whatever it takes to get the job done…they do whatever it takes to win. They roll up their sleeves..they hunker down and they just do it…and do it..and do it..and do it…until the job gets done !!  Get rid of the excuses… get rid of the I can'ts…banish the I don't want to's…and just DO IT.

I would love to hear your thoughts on what it takes to be successful in both life and business. We are going into the SECOND decade of 21st century and I am sure that everyone has a suggestion or two about what they think are the most powerful attributes of success. So, take a minute to comment and share with everyone else !! I am grateful for all of your feedback !!

P.S. It would be totally awesome of you if you could “Re-Tweet” this post for your Twitter friends. I know this type of content tends to be popular there and if you liked it… it might be something your followers will like as well. Thanks again.


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